Thomas Dux launches Twitter recipe campaign
A new social media campaign for grocer Thomas Dux is calling on customers to complete a recipe within Twitter’s 140 character limit.
Using the hashtag #140Cookbook the campaign is designed to show meals and snacks don’t have to be complicated to be enjoyable.
Mark Hewlett, head of the up-market grocery chain said:
“We know that many Thomas Dux customers are always on the go but don’t want to compromise when it comes to creating delicious meals so we want to hear from them how they make dinner time delightful using the medium of the moment – Twitter.”
I adore Thomas Dux! Where else can you buy apples at five times the price of your typical fruiterer!
Should actually be called #128cookbook, by the time you add the hashtag…. #details
@ThomasDuxGrocer is a really long Twitter alias. They’ll be slicing and dicing the tweet-sized recipes in their retweets!
Also, I’m not sure this concept is new – Jamie Oliver launched something similar through #1tweetrecipe…
Hooray for competitor/market analysis and social media planning.
Great idea.
They are owned by Woolies
Saw pasta sauce in there for $16 the other day. Just the sauce. $16.