Thousands of happy snaps for new P&O ad
Thousands of individual holiday snaps make up BMF’s new 45 second ad for P&O Cruises.
The images were shot using a specially-developed camera rig holding up to four Canon 5D cameras at a time, with an average of 16,000 still photographs taken on eacgh day of the eight day shoot.
The whole thing was shot during a cruise from Australia to Vanuatu and New Caledonia, using real passengers as extras.
Truly dreadful, what has happened to bmf
I like it – the music and photos…and the people look real. I think it would make people think more about going on a cruise, which I guess is what they’re aiming for.
I like it Freshens up the image (not just oldies go on cruises). Makes you think that going on a cruise isn’t just about being stuck on a boat. A fun ad.
great insight and idea, nice execution. agree that it freshens the brand of both cruises and P&0. The target audience will like it
Bet that couple lowered the average age of the passengers on the cruise by about 20yrs. Surely P&O have the advertising budget to do something better than this?
Didn’t mind it. Certainly funked up the idea of going on a cruise.
Nice idea.
i want to know what the song is! i cant find it written anywhere… help!