Three contenders emerge locally on $17.9m Daimler/Mercedes Benz media pitch

July 15, 2015 12:51

Three media agencies are thought to be in contention for the Daimler/Mercedes Benz media pitch with many of the players expected to have to manage conflicts with existing accounts, Mumbrella understands.

Earlier this month it was revealed that the Daimler/Mercedes Benz media account was in play locally, with GroupM’s MEC and Publicis’s Vivaki understood to be preparing a challenge to incumbent Omnicom agency Foundation on the account.

When contacted today all agencies declined to comment, but it is understood the media pitch is a sub regional review impacting the Canadian, Australian, New Zealand and South African markets.

It is thought Publicis is preparing a pitch from its trading entity Vivaki due to conflicts with ZenithOptimedia having Honda and Starcom having Subaru as clients.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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