Three holding groups in three years, 40% growth, and energy beating everything: Pete Bosilkovski on Clems Sydney coming into its own
Pete Bosilkovski had limited time at Clemenger BBDO Sydney before COVID-19 hit, and when it did, he had the choice to either hunker down and ride out the storm, or transform. Here, he tells Mumbrella’s Zoe Wilkinson about how the agency has achieved its most successful run during the pandemic, and the agency’s new culture of ‘energy beats everything’.
“If you think about it, I joined, and then four months later COVID hit… And part of me was like ‘do you throw out the rule book or do you double down on things that really matter the most?’.”
Externally, it’s been a tumultuous 15 months since Pete Bosilkovski became CEO of Clemenger BBDO Sydney. But internally, he says the agency has been full steam ahead transforming into a more powerful partner for its clients.
“If I can sum it up, energy beats everything,” he says. “That is how I would sum up our 12 months to today, but it’s only just starting.”
‘The most success during COVID than we’ve had in the last 24 months’: Bosilkovski
