Three weeks since launching, how is Hubbl faring? We asked the MD

If your first exposure to Foxtel’s new TV service, Hubbl, was seeing Hamish Blake dressed as the puck-like device with the name emblazoned across his chest, you’re probably not alone.

Hubbl has unleashed a marketing blitz over the last few weeks, with Hamish and Andy touting the service on billboards and TV ads; JB Hi-Fi store clerks staking stock on display stands like it’s a bubblegum-coloured Taylor Swift vinyl; and an undeniable tag line to kick home the message: “Everybody’s Hubblin'”.

But is everybody hubblin’? Three weeks since the launch of Hubbl, we checked in with Les Wigan, managing director of Hubbl, to see how the launch is faring.