Thrive opens multi purpose media space Thrive360

Sydney PR agency Thrive PR has opened a new space within Alexandria Creative Park designed for multi-media and marketing executions and activities. Called Thrive360, it includes a demonstration kitchen with Thrive clients such as Coles, Simplot and Sunbeam already interested.

The announcement:

One of Australia’s most successful PR agencies, thrive pr + communications (Thrive), introduce a PR industry first with the announcement of Thrive360. Thrive360 will deliver an integrated marketing solution to meet the needs of clients. It’s a content generation centre, brand display and activation platform and client meeting and work space. Most importantly, Thrive360 is a place where the best suppliers, whether it’s an expert spokesperson or videographers and photographers, come together to create great campaigns.

Thrive360 is based in Sydney’s hottest location, Alexandria Creative Park (housed within the same area as the award winning The Grounds café of Alexandria, Red Bull and Bendon) and central to Australia’s major media houses. It has been designed in response to the changes in the media and marketing landscape and recognises the need to add greater value to brand campaigns.

A fully equipped, state of the art demonstration kitchen and a supporting catering kitchen were designed in consultation with celebrity chef, Adam D’Sylva, from renowned Melbourne restaurant CODA. Brand partners Ceasarstone, Reece Australia and Hagemeyer (Omega, Blanco and De Dietrich brands) are project partners.

Thrive Founder and Managing Director, Leilani Abels, said “We recognised a need to be a more valuable and integrated PR partner. We wanted to deliver a versatile and functional creative space that could deliver low cost, fast turn around, quality content using either our suppliers or our clients’. Another goal was to service our media colleagues and influencer network more effectively. Thrive360 delivers on that. It’s telling that our clients including Coles, Simplot, Nintendo, Sunbeam and Callaway have already realised the value of the space through various activity.”

Thrive360 has been launched with a powerhouse of talent behind the business. Former Healthy Lifestyles Group Sales Director, Kara Geyer, has been appointed as Commercial Director bringing more than fifteen years of media experience to the table. Her role is to work with media agencies and brands big and small, to deliver a 360 degree marketing solution.

“I’m so excited to be joining a company that has embraced the challenges in the market. Thrive has been prepared to innovate and make the necessary changes required to ensure it continues to be a leader in our industry,” Kara said.

Thrive clients are set to capitalise on Thrive360. Jon Church, Head of Communications Corporate Affairs at Coles said, “Thrive has shown real vision in creating this exciting yet practical multi-media space. It’s in a great location for media and provides a real blank canvas for a range of events. Coles has already road-tested the space a couple of times and we were delighted with the results. I’m looking forward to making Thrive360 the hub of our Sydney media activity.”

Thrive360 is now open for brands to explore.

Source: Thrive PR press release