Ticker and Leadstory: The startups taking different paths to video news
Ahron Young from Ticker has moved away from ads, towards sponsored content
The grip that traditional media has on the delivery of news has been loosening for some time.
The number of people using alternative sources of news has been increasing as each year passes, especially among younger consumers. In 2026 it is being predicted it will gather further momentum.
“We are still at the early stages of another big shift in technology (Generative AI) which threatens to upend the news industry by offering more efficient ways of accessing and distilling information at scale,” noted the Reuters Institute in its trends report released in January.
Giving consumers new ways of accessing and distilling information is at the core of two young Australian independent digital news operations – Ticker and LeadStory.
