Tiger Woods was once ‘squeaky clean’, so protect yourself with influencers: Vidcon’s GM

Jim Louderback’s brother is a lawyer who wrote the contract for Tiger Woods, and the lessons from the golfer’s downfall are ones brands should take heed of when working with influencers, Vidcon’s senior vice president and general manager told the audience at Mumbrella360.

Vidcon is an annual event which connects influencers, fans, and brands, so Louderback was quick to acknowledge that when influencers’ past transgressions are dug up – such as racist comments by beauty YouTubers Jeffree Star and Laura Lee – it poses a serious brand safety risk that should be mitigated with research and watertight contracts.

Louderback speaking on the first day of Mumbrella360