TikTok’s first Upfront: ad placement tool, shoppable livestream and more

At the TikTok For You Summit yesterday – the company’s first Upfront event – the short-form video platform unveiled a raft of new offerings for brands, creators and agencies that, commercially, will see its audience more elaborately segmented and content more e-commerce friendly in 2023.

The company introduced TikTok Pulse, an offering that will allow brands to place ads after the top content within a specified category, facilitating their exposure to target communities.