Time to end the ‘calendar juggling nightmare’ of upfronts says agency boss

Tim Burrowes

October 27, 2017 10:26

The Melbourne boss of media agency PHD has called for media companies to dial down their upfront events because the industry is struggling to fit them all in.

Nine’s upfronts event was a shiny-floored extravaganza

The call from Simon Lawson posted on LinkedIn came hours before Seven West Media unleashes its Allfronts presentation in Melbourne, which sees the company fly in marketers and media agencies from across the country.

Earlier this month Nine presented its plans for 2018 to a 1000-strong industry audience at Fox Studios in Sydney. And in a couple of weeks, Ten will share its own plans with the industry.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Tip of the iceberg. 27 Oct 17

You should hear what the industry says about the number of trade award shows and conferences.

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Time to end the ‘calendar juggling nightmare’ of upfronts says agency boss

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