To be a thought leader, you need to have thoughts

Welcome to a midweek edition of Unmade. Today we explore how companies in the communications world – and their bosses – position themselves as thought leaders, inspired by the example of the new magazine from Mat Baxter’s Huge. And we finally see a good day on The Unmade Index.

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How to be a thought leader

A few years back, the boss of a big organisation (which you will have heard of) invited me to lunch. He’s not with the organisation any more, but I’ll keep his role vague nonetheless.

We met up at Sake restaurant, in The Rocks.