To thrive in today’s world, the C-suite must prioritise belonging
The many crises of 2020 have redefined how people connect with friends, family, and the world around them. It’s high time leaders take note and re-examine their own connections with stakeholders – inside and out – argued WE Communications’ Melissa Waggener Zorkin during her session, ‘The New CEO Is All About 360 Degrees of Respect’ at Mumbrella360: Reconnected.
Even before the outbreak of COVID-19, people were demanding change from their leaders. But after the events of this year, leadership is being called to act with renewed urgency, driven by employee activism, an absence of nimble government response to global crises, and growing community engagement.
“As individuals, we’ve already redefined our connections with the people closest to us,” said WE Communications global CEO and founder Melissa Waggener Zorkin, speaking at the Mumbrella 360: Reconnected virtual event. “And yet, as leaders, we now need to redefine our closest connections within our own companies.”
One of the world’s largest communications agencies, WE helps innovative brands tell tech stories grounded in humanity. Female-founded, female-led and fiercely independent, WE believes in the power of communication to move people to positive action.
