Today slips to 191,000 metro viewers, the same number delivered by Georgie Gardner and Deb Knight’s final outing
Nine’s breakfast program Today slipped to 191,000 metro viewers on Wednesday morning, the same ratings ousted hosts Deb Knight and Georgie Gardner delivered for their final outing at the end of 2019.
Nine brought back former host, and apparent ‘naughty boy’, Karl Stefanovic to host the show in 2020, alongside Allison Langdon.
Today is losing the morning show battle, with Today slipping as low as former hosts Georgie Gardner and Deb Knight’s final outing
I thought the promo’s they ran in the lead-up to Karl re-appearing were in poor taste. The whole tie-in with Hannibal and Karl being a “bad boy”. Yeah, that would have gone down a treat with the target audience – women.
So the wonder boy is not delivering the wondrous results hoped for? Nine will no doubt trot out the old “it’s a marathon, not a sprint” and “the show/new team need to be given time to build audience”lines but fact is , there is no growth here whatsoever. On the contrary, after a reasonable start, the numbers are now going backwards. Time for Plan B, Channel Nine. (or are we up to Plan C or D ?)
Are people REALLY that surprised after Karl badmouthed a nine year old schoolgirl — yes, a nine year old — for protesting the national anthem.
Might play well with the Grumpy White Males of a Certain Age demographic, but not the female market. No mother in their right mind wants to share their breakfast table with someone like that.
* * *
BTW : is it possible to have a state by state breakdown ? I’m presuming SUNRISE rates highest in Queensland where they like their TV a whiter shade of pale.
As a very pale Queenslander, I take offence to this comment – we only watch Today when Pauline is on
Whoever is telling Karl and crew to laugh every two seconds needs to have their head read. It’s so off-putting. No matter how hard they try, Karl and Ally are not working and I agree with everything Sam (in comments) said …. they will package it to sound like they’re still fine- tuning the program when it’s already entering Loserville. No wonder ABC Breakfast is doing so well. Stop treating viewers, especially women, like idiots.