Todd Sampson to financially back influencer marketing start-up Visual Amplifiers
Sampson: investing in Vamp was “easy”
Ad man Todd Sampson is set to financially back influencer marketing start-up Visual Amplifier, joining the company’s board as a non-executive chairman.
Sampson, a non-executive chairman of Leo Burnett, told the Fairfax Media masthead that it would be an “easy decision” to invest some of his own money in Visual Amplifiers (Vamp).
“I love the changes that are happening in the digital space, I love the way its knocking our structures down and I want to be a part of that,” he told the Sydney Morning Herald.
Pretty original…pay people with big followings to promote products and claim it’s “knocking down our structures.” Plz
https://staging.mumbrella.com.au/jules-lund-hopes-to-create-micro-endorsement-marketing-model-with-influencer-app-tribe-320990
Wow, sounds groundbreaking!
Emm, trust these guys, not…http://visualamplifiers.com/hello-world/
Ahh….bandwagon
Is Todd that desperate for attention that he needs to dispense press releases celebrating his investments? Obviously it’s designed to promote the new offering but it reeks of ego and self-importance which is unfortunate. A new startup will build its brand by doing great work.
Visual Amplifiers looks to be a bit late to the party but it’s hard to ignore if Todd Sampson is taking an interest. Somehow they seem to have done some work for some pretty well known brands like Samsung and eBay so it might be one to watch.
Well done guys. It’s been great to watch you launch the company and quickly build up a great portfolio of clients and work. Wishing you continued success. Just ignore the haters. It really just comes down to who is still in business a year from now. My vote and money is on VAMP.
Confused to see how valuable ‘Views’ and ‘Likes’ are on their site. Can I see conversions?
Not a hater, I think the service/product is good.
Aren’t Samsung and eBay Leo Burnett clients? Seems a bit like a vested interest. Who approached who?
Congratulations and welcome to the category Todd!