F.Y.I.

Tom Merkli moves to Yahoo!7

May 28, 2010 10:48

Online marketer Tom Merkli has joined Yahoo!7 from Yahoo!’s Europe office.

The announcement:

Yahoo! online targeting expert, Tom Merkli, will now be based out of Australia as Senior Regional Manager for Advertising and Publisher Solutions across APAC. Based in Yahoo!7’s Melbourne office, Tom is charged with delivering advanced online advertising solutions to clients for example via the introduction of the award winning targeting technology, Yahoo! Consumer Connect.

Swiss born, Tom joined Yahoo! Europe in 2007 where he introduced and grew Behavioral Targeting in five European countries to substantial revenue drivers while working with the local in-country teams to further promote additional targeting products like Geo and Demo targeting. He then led the development of Yahoo! Consumer Connect in the UK with which he won Media Innovation of the Year award at the 2010 Valencia Festival of Media.

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