Tonagh promises big marketing push as new Foxtel team takes control
Foxtel chief executive, Peter Tonagh, has heralded a focus on customer experience in the subscription TV platform’s marketing as it moves to turn customers into brand advocates for the company in the battle against free TV broadcasters and SVOD entrants.
As plans by the new head of customer experience, Mark Buckman begin to take shape, Foxtel is preparing for a fresh approach to how its is engaging with customers across multiple platforms.
Speaking with Mumbrella at the ASTRA conference in Sydney, Tonagh said customer experience was central to the way in which the brand would market over coming months as it brought in more streaming and on demand options for customers.
“We have intentionally focused on customer experience first, there is no point screaming from the rooftops how good your product is if your customers are not seeing it,” Tonagh said.
When they get their sports efforts sorted out I’ll believe it. Paying $50 a month to watch AFL and then find more often than not your team is not being shown due to some ridiculous “deal” is there with Telstra preventing it.
No longer is AFL locally oriented; there are supporters for different teams all over the country and we want to see our teams play whether you are in Perth or Wagga.
It’s not hard Foxtel. Just give us low cost subscription TV.
You’ve been told for decades your product is too expensive.
Do this and you will win a market.
Netflix won us over because they listened. You were told!
Just listen to us and stop telling us what you want.
This is why we think you are arrogant and don’t support you.