Tongue name to disappear in merger with sister WPP agency DT
Digital creative agency DT has merged with sister WPP AUNZ agency Tongue in a bid to boost its creative firepower, Mumbrella can reveal.
Bosses of both agencies insist the merger has not been forced on them by management following the recent acquisition of STW Group by global giant WPP, but has come about as part of a natural evolution of the businesses.
The Tongue name will disappear from the market seven years after it was created, but there will be no job losses, with its 25 staff folded into DT’s Sydney office creating a national business of more than 220. Founders Jonathan Pease, John Du Vernet and Tim Sexton will take the roles of chief creative officer, managing director and a newly created national employee focussed role respectively.
New DT managing director: Du Vernet
Where’s Sexton in this?
Oh please. Chief Creative Officer.
Is there no shame…..
hahaha yeah, can’t have been the only person rolling my eyes all over the place at that…
Tongue was a great agency – congrats and best of luck to everyone there.
Are they really calling the new entity ‘Dungue’? 😮
Tongue was New Dialoge rebranded right.
Feels like Photon all over again… Agencies “choosing” to merge!
what ever happened to super symmetry?
Love the press release touting that they’re agencies “at the top of their game”.
Agencies at the top of their game sustain that as a competitive advantage, they don’t merge.
They’re both very average shops treading water with very little to differentiate them from the market. Tongue is an average “ideas shop”, loosely is must be said.
DT builds websites and banners and dresses it up as “digital transformation”.
Best of luck for the marriage.
Well done to Tongue on boarding a sinking ship.
It sill mystifies me why agencies choose such weird names? Is it to prove they are “creative”. Names such as Tongue and One Green Bean etc baffle me. Why not “I Only Wear One Sock” or “You May Call Me Captain”? Make just as much sense.
What did tongue ever do in all their time in the market. Did they ever do anything good??
they should totally call them more sensible names, they are so wacky
Tongue is certainly copping a lashing here.