Tontine among Aussie entries on Promo Lions shortlist

Tim Burrowes

June 19, 2011 6:53

The campaign that saw Happy Soldiers create a best-by date for Tontine pillows is among the Australian entries shortlisted for the Cannes Promo Lions. The entry is one of 14 Australian efforts to make the shortlist.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.