Tony Iffland to lead SBS TV and online content

Tim Burrowes

January 5, 2012 1:05

SBS has appointed BBC Worldwide’s Tony Iffland as its director of TV and online content six months after the departure of Matt Campbell to production house Shine.

Iffland, who will start in April, is currently GM of BBC Worldwide’s Australian operation.

His remit leading SBS’s content strategy includes the network’s sporting acquisitions. Key sports content currently includes Tour de France, the soccer World Cup and the Euro 2012 football tournament.

Iffland’s move marks the end of 30 years working for the BBC. His first role was as Australia and New Zealand sales manager for BBC Enterprises in 1982. He later went on to senior roles at the BBC joint venture UK Gold, leading BBC co-productions in Australia and spent 12 years as CEO of UKTV.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.