Tony Thomas to head marketing at DMG Radio

Marketing heavyweight Tony Thomas, founder of social media agency The Population, which Photon closed late last year, has reemerged as the new group marketing director of DMG Radio, which owns the Nova network and Classic Rock.

Since the closure of The Population, Thomas has been in a three month contract post at Coles as head of advertising and media.  

Beofre The Population, Thomas was director of marketing at NineMSN and prior to that spent six years as PepsiCo’s Australasian marketing director.

DMG CEO Cathy O’Connor said: “This is a significant appointment for DMG and marks a new approach to the marketing of our brands. We are thrilled to have attracted such a high calibre marketing professional in Tony, who brings a mix of consumer and digital media marketing experience to the role. I have no doubt his contribution will be invaluable.”