Tooheys and Nathan Hindmarsh try to promote NSW pride in new content series

Tooheys has released a new campaign featuring former rugby league star Nathan Hindmarsh and his friend, a Tooheys can, advocating for New South Wales Pride.

The branded content series shows the two friends go on a search to find the best modern-day rendition of the 1980s Tooheys song.

Created by Infinity Squared, the campaign will run across digital and social channels.

Tooheys has also created a 90-second video detailing what goes on behind the scenes at Tooheys Brewery and the delivery process.

Credits:

• Client: Lion
• Brand Manager – Classic Regional Brands: Tom Bills
• Assistant Brand Manager: Emma Lovett
• Himself: Nathan Hindmarsh
• Can: Paul Ayre
• Extras: Geoffrey Cordner, Ian Nicholson, Merilyn Steele, William Wallace
• Creative: Infinity Squared
• Production: Infinity Squared
• Director: Luke Tierney
• Producer: Jack Gow
• DOP: Kevin Holloway
• Art Director: Fran Middleton
• Art Dept. Assistant: Stephen Pembroke
• Sound Recordist: Patrick Mullins
• Puppeteer: Fiona Gentle
• Model Maker: Justin Robson @ Watusi
• Editor: Alex Gabbott
• Post Production: Chris Grocott @ White Chocolate
• EP: Dave Jansen
• Project Manager: Gwendolyn Jimenez