Top 10 ‘hot verses not’ keywords in digital media today
Ad-tech is awash with buzzwords. Some should be adopted by agencies, others less so, while a few, well, they should be avoided like the plague. In this posting from the LinkedIn Agency Influencer program, GroupM’s Timothy Whitfield runs his eye over ad-tech terms appearing in the industry
There are currently over 5,000 known ad-tech companies in the global landscape and that number is changing daily.
It’s very hard to keep up with all the companies that are coming and going. It feels like every day that a new company emerges or gets purchased by another company. It’s easy to get “FOMO” when worrying about what ad-tech your company is NOT yet using.
Therefore, it’s important that each ad-tech company really tries to stand out in the crowd. They need to ensure that they (a) talking about their technology in an open and truthful way, whilst (b) ensuring that they audience understands what the hell they are selling!
11. Hiden Mark Up’s – scorchio!