Top Aussie marketing blogs are Digital Buzz, Inspiration Room, Banner Blog and Mumbrella according to Edelman’s BlogLevel
The most influential Australian-based marketing blog is Digital Buzz, according to a new study produced by PR agency Edelman.
Next comes The Inspiration Room, followed by Banner Blog.
Mumbrella, fourth on the list, is the highest placed site focusing on Australian rather than global content.
Other trade titles included in the top 50 include Campaign Brief which is fifth, B&T which is 11th, Marketing magazine which is 32nd and AdNews which is 48th.
Nice work by Edelman. Matt G comes in at 26 too. Don’t mind if I do!
Thanks Tim and yes, you are the first on the list dedicated to Aussie content – love it! Will be interested to see what others think about the Levels. Have a top weekend. k
Does the tool assess currency? I guess not, the first one that I clicked on hasn’t been updated since August 2009.
Great work Aden Hepburn! You are an inspiration 🙂
well done Mister
I think their are many great Australian industry blogs in the market which these types of “surveys”/ “Polls” do not include, I know a bunch out in the market.
For example just one of my personal blogs in my sig: http://jamesnorquay.com
ranks (Australian Social/SEO blog) I have been featured on a fair few big US media sites like: Inside Facebook, SEO moz, Search Engine Land to name a few.
My site score:
Influence 36.1
Popularity 42.1
Engagement 33.6
Trust 40.9
Didn’t make the “cut” but…
Regards,
James.
Talking digital at number 40?
Surely Mr Shepherd’s supreme knowledge and uncanny ability to predict the future and basically know everything that no-one else is thinking would have ranked his blog higher??
I’m intrigued as to why news sites like AdNews and B&T are included in a blogs ranking… They are not blogs.
We’re all honoured to rank among so many great Australian blogs.
Congrats to the other blogs!
Sincerely, The Team at Marketing Easy & The Online Circle
it’s just nice to be invited.
Thanks guys 🙂 and congrats to team at Edelman for launching such a great tool.
Thanks for all the comments and feedback guys.
This list is based on Julian Cole’s top 50 Marketing list. It is of course not all inclusive and stupidly doesn’t even include our own blog at http://blog.edelman.com.au (not sure how we missed that one…).
If there are sites not included that should be don’t hesitate to drop us a not here or on our blog and we will redo the list with additions in a few weeks time.
Matthew
Good onya Matthew
Did you mean knot?
I dropped a half hitch once. Dib, dib, dib…
This is ridiculous. Judging the positions based on starting ideas how are so many aggregators like mumbrella so high ? Campaign brief is ctrl v’d press releases.
I don’t get this list. How do you work out trust and influence? not to mention engagement?
Maybe I have a different opinion on what trust and influence mean. If someone can tell me how Banner Blog is influential I’d love to know. Only 2 with real influence in top 10 are mumbrella and CB.
Very, very chuffed.
@blogger cub scout (great name) yes should be note.
@logic if you check out the websites for the tools you can see how the scores are calculated. Like anything like this there are multiple ways to assign scores, the approach used on BlogLevel and TweetLevel is just our way.
Great to be in the top 10 & well done to all – Australia has a great group of media bloggers here! But as other commenters said, always interesting why some are missed out of the pool and who would rate high. The Australian Top35 extracted from the global AdAge Power150 which has been tracked weekly for over a year now here http://www.personalizemedia.com/topozblogs/ is close to this list but shows there are quite a few obvious notables missing? But nice to see an alternative to AdAge which is the only 24/7 list of its kind.
Awesome post thank you for sharing
Thanks for sharing this list! Great post. Aussie has a really healthy community for marketers. Some good Adwords blogs in there as well which is awesome 🙂 Thanks Tim
Will there be an updated version of this list?