Top indies: Australian independent media agencies by billings
Last year, Australia’s independent scene said farewell to two of its most prominent players with the acquisitions of Atomic 212 and Kaimera. Now, Mumbrella takes stock of the next generation of Australia’s indie media agencies, ranking them below on their self-reported billings.
Note we have selected independent pure-play media agencies here, and some agencies did not respond to our requests. Consequently, there will be agencies missing from this list. Contact us at news@mumbrella.com.au.
From left: Joe Frazer (Half Dome), Dianne Richardson (PMG), Matt Nunn (Nunn Media)
Over the past decade, independent media agencies have stepped out from the shadow of holding company giants to mount a serious challenge for Australia’s most lucrative media budgets.
But the landscape is shifting. Last year saw two of the sector’s most prominent players, Atomic 212 and Kaimera, join Publicis Groupe and Havas Group respectively, with the former marking what Mumbrella’s Tim Burrowes predicted would “likely be one of the last major agency deals of its kind.”
Against that backdrop, Mumbrella has pulled together a snapshot of the next generation of indie agencies helping to reshape the market.
Is there any meaningful way to look at how successful these businesses are? Billings is of course arcane and has not relevance to anything. Headcount? Having 50 23 year olds doesnt mean that much in terms of sustainability or profitability of a business. Id love to see a revenue or profitability number or even value created?