Top of the class: Wonderful Digital named agency partner of distinguished educational publisher
Wonderful Digital has been chosen as the agency partner for the Australia and New Zealand division of one of the world’s most iconic educational publishers.
Oxford University Press (OUP) ANZ has tasked Wonderful with supporting it via a full-scale service remit, covering performance media, customer experience, and brand platform development.
The agency is expected make full use of its experience in data, design and technology – not to mention its ability to build relationships between audiences and brands – to deliver the above by “localising OUP’s brand platform”, while upgrading performance media strategies and incorporating data-fuelled insights into the customer journey to improve it.
“Winning the Oxford University Press account is a proud moment for our team. OUP’s legacy in education and their commitment to innovation align perfectly with Wonderful’s ethos,” said Wonderful’s managing director, Matt Barbelli.
“We’re excited to help them localise their brand platform and customer experience while driving measurable results through performance media. This partnership underscores our ability to bridge brand strategy with cutting-edge technology to create real impact.”
According to Oxford University Press ANZ’s head of marketing, Sara Hossli, Wonderful’s capability of delivering a triage of media, CX and brand benefits made them the right choice to be the publisher’s agency partner.
“As a global leader in education, our goal is to empower teachers and learners with the tools they need to succeed. OUP strives to make learning work for everyone, everywhere,” she said.
Hossli continued: “Wonderful stood out for their ability to bring together innovative CX strategies, thoughtful brand storytelling, and performance-driven media campaigns.
“We are confident their approach will help us deliver meaningful and lasting connections with our Australian and Aotearoa New Zealand audiences.”
OUP stands as a department under the prestigious University of Oxford, and boasts a goal of growing the institution’s mission in being a leader in education, scholarship and research.
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