Top of the class: Wonderful Digital named agency partner of distinguished educational publisher
Wonderful Digital has been chosen as the agency partner for the Australia and New Zealand division of one of the world’s most iconic educational publishers.
Oxford University Press (OUP) ANZ has tasked Wonderful with supporting it via a full-scale service remit, covering performance media, customer experience, and brand platform development.
The agency is expected make full use of its experience in data, design and technology – not to mention its ability to build relationships between audiences and brands – to deliver the above by “localising OUP’s brand platform”, while upgrading performance media strategies and incorporating data-fuelled insights into the customer journey to improve it.
