Tourism Queensland’s Best Job wins again – this time at the AMI Awards

Tim Burrowes

October 29, 2009 12:14

Tourism Queensland’s Best Job In The World campaign clocked up yet another major award last night, this time top prize at the Australian Marketing Institute Awards for Marketing Excellence.

The project was created by Brisbane-based Sapient Nitro (previosuly known as Cummins Nitro). As well as winning in individual categories, it was named Marketing Program of the Year at the ceremony in Sydney.

Mark Crowe, CEO of the AMI, said: “The Best Job campaign now ranks as one of the great all time marketing programs. Tourism Queensland are worthy winners because on top of such an innovative campaign, with tangible outcomes, they were prepared to take a slightly longer view of reaching their goals.”

At the weekend, the campaign picked up the top prize in the Caxtons Awards for newspaper ads

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.