Tourism and Events Queensland ramps up marketing efforts in anticipation of tourism restrictions lifting
Tourism and Events Queensland (TEQ) has released a new platform for travellers to explore the state, ahead of interstate tourism restrictions lifting.
Users can explore Queensland’s destinations, tourism activities, accomodation and special deals on the platform.
Julian Croft, platforms, media and partnerships director at TEQ, said: “The new website is a key piece in a broader digital transformation that covers data, technology, people skills and more. Key to the overall program is making smarter use of data that delivers a more engaging, personalised experience that ultimately delivers increased visitation to Queensland.”
The platform was created by CHE Proximity and Louder. CHE Proximity won a pitch last year to deliver TEQ’s UX, design and development services. To aid the campaign, existing TEQ partner, Louder, executed the data strategy, tagging and analytics.
