Tourism Australia and BuzzFeed aim to boost young traveller numbers with road trip campaign

Adam Thorn

August 2, 2017 9:06

Tourism Australia and BuzzFeed are launching a campaign to send eight young European travellers on a three-month road trip around Australia to report on the country’s most breathtaking sites.

The competition, called the Buzzfeed Mateship program, is part of a wider initiative debuting in October aimed at attracting more young people to visit the country.

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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