Tourism Australia begins creative pitch
One of Australia’s most prestigious and high-profile accounts, Tourism Australia, has kicked off a creative pitch process by opening an expression of interest for the provision of its brand and creative services.
Posted in a tender notice to market, Tourism Australia said it is seeking a creative agency which would be open to reviewing the long-standing ‘There’s Nothing Like Australia’ brand platform.
Maybe they should open the tag line/positioning statement up as a competition for all Australians. Offer a big prize to the creator of the chosen copy. Then invite agencies to pitch ideas around the winning line. I’ve got a cracker in mind.
“Australia. G’arn!”
Nooooooooooooo! Not a good idea.
Andrew Constance would probably try to exert his influence and decide to go with “Ozzy McOzFace.