Tourism Australia invites travellers to see the Dundee movie ‘set’
Tourism Australia has released the latest iteration of its Dundee campaign, inviting travellers to see the set of the movie trailer.
The campaign, created by Thinkerbell, invites tourists to see the three million square miles of the ‘set’ and view ‘set designs’ including the Sydney Harbour, Great Ocean Road, Great Barrier Reef and the Melbourne Cricket Ground (MCG).
Why did Tinkerbell get to do this? There is a tender process on and an incumbent? And they are just executing Droga’s idea. Something strange going on here…
This is dreadful.
What equity are we creating for Tourism Australia…and the next CMO?
It’s leveraging a Superbowl ad that leverages a 1980s movie.
Americans are very advertising literate and they will see thos as lame.
Is this the best we can do?
They got it through PWC.
Sadly the wait for Thinkerbell to actually produce something good continues. They are prolific but not in a good way.
Hhmmm,
Have to agree with the above sentiment. How far can you stretch one core idea and execution? Please, it was a great idea and campaign and has plonked Lisa onto endless presentation stages and endless award ceromonies – but are we all a little over it now? #bitoveritbynow #burnout
I thought it was quite funny and played off the original nicely. But if you haven’t seen that one then it would make no sense.
@Hhmmmmm
I agree…Is there someone at this agency in charge of quality control?
Haven’t seen a decent piece yet. Just a series of stinkers.
Sadly commenting by the faceless people in advertising continues. Just a series of peoples stinking comments on another Thinkerbell campaign. #bitoverit #boring
@Faceless Advertising People
Before Mumbrella , priple used to sit around in Pubs and criticise other people’s work. So really…get over it.
True. Before Mumbrella priple did do that. Clearly you are being left behind where long lunches in the pubs where the norm. #daysarenumbered #moveon #jealousofchange
A nice extension off a brilliant idea.
Surprised Thinkerbell are doing it but good on them.
Jokes are very flat. Scenery is epic though, so it might work like any travel porn does.
Wow people are bitter at the recent rise of Thinkerbell! Think this is a great execution, uses the recent buzz of the original campaign well and turns it into something that gets people intrigued enough to think about planning a holiday.
Grab the Honey Badger and make him the new Croc Dundee. Or something. Not rocket science.