Tourism Australia kicks off global creative agency review
Tourism Australia has begun a global review of its advertising agency relationships.
The review will include the tourism body’s traditional and digital advertising services, and the contract will run for a three-year period from 1 July 2013.
The ad account is currently held by DDB Sydney, which was behind the latest incarnation of the There’s Nothing Like Australia campaign – ‘It’s like love’ – which was named Australia’s favourite TV ad at the Mumbrella Awards.
DDB’s contract was extended from June 2012 for another year in August, when the agency claimed ‘It’s like love’, a $4m production, was Tourism Australia’ most successful ever advert.
is it just me or does it seem that this particular account goes up for tender every few years?
You would have thought they had put their best foot forward already
Why don’t we just let the junior team make another montage and stop pretending that our tourism messaging has any substance to it? Better still, just borrow the Tourism Queensland ad and rebadge it. It’s got people in it on the beach who are dressed in white – as awesome now as it was in 1987.
Why dont they ask the public to come up with creative campaigns and then pay those that has merit!