Tourism Australia launches ‘Restaurant Australia’ focus to lure international foodies

Tourism Australia has revealed plans to raise the profile of food and wine experiences Australia has to offer in a new ‘Restaurant Australia’ focus for international marketing campaigns.

The next phase of the international ‘There’s nothing like Australia’ campaign, developed in partnership with Wine Australia, aims to close the gap between the priorities of holidaymakers and a poor perception of Australia’s culinary industries.

Andrew McEvoy, managing director of Tourism Australia, unveiled the campaign at the inaugural Savour Australia forum in Adelaide this morning attended by over  800 wine industry and media delegates from around the world.