Tourism Australia’s ‘Come and Say G’Day’ launches in China with new assets

Tourism Australia has launched a tailored version of its global ‘Come and Say G’Day’ campaign in China, Australia’s largest inbound tourism market.

Launched globally in October last year, via M&C Saatchi, the new version features brand ambassador Ruby, the souvenir kangaroo, in a new series of creative assets designed to resonate with the Chinese audience.

Tourism Australia managing director, Phillipa Harrison, said with aviation capacity recovering between China and Australia, now was the right time to launch.