Tourism Fiji picks Havas Village Sydney to handle its global creative, CX/digital and media accounts

Tourism Fiji has appointed Host/Havas (creative and CX/digital) and Havas Media (media) following a highly competitive pitch process. An integrated team will support the country’s post pandemic recovery as a destination, and implementation of Tourism Fiji’s strategic plan.

The scope of work includes evolving Tourism Fiji’s ‘Where Happiness Finds you’ brand platform, supporting its strategic focus on sustainability, and leading on global media strategy and buying. The team will also help to build digital capabilities across the Tourism Fiji team and develop digital experiences across the visitor booking journey.

The integrated Havas Village approach ticked all of Tourism Fiji’s key decision-making criteria, including global capability, inspiring creative and a team full of passion for the destination, Tourism Fiji CMO Emma Campbell said.

“Havas demonstrated amazing consultation and approached the process in a very thoughtful way, asking pertinent questions and really listening to the broader Tourism Fiji team and stakeholders. That enabled them to uncover insights that shone through in their response and created a great dynamic between our teams,” Campbell said.