Tourism Malaysia calls a global pitch to meet ambitious revenue goals for 2020

Tourism Malaysia is on the hunt for creative agency partners from across the globe. It has also called for a media pitch covering Asia-Pacific, the United States and Europe, with the assignments locked in for a two year period. The pitch tender also includes a nine-month long digital marketing campaign for the European market.

The briefing of the agencies was completed on March 19 and the tenders will be closed on April 8. The communication campaigns planned with the agencies will tie into the tourism department’s ‘Visit Malaysia 2020’ initiative, which was launched in early 2018.

Speaking at the launch, Malaysia’s minister of tourism and culture YB Dato’ Seri Mohamed Nazri Aziz said: “These next two years are a crucial period for our country’s tourism – they are the lead up to the much-anticipated Visit Malaysia 2020.