Tourism New Zealand launches new mobile-led campaign

July 5, 2017 9:43

Tourism New Zealand is renewing its tourism push under the 100% Pure New Zealand brand, by showing would-be travellers how one journey leads to another in a mobile-led campaign.

Created by TBWA Sydney the campaign includes a two-minute short film and a one-minute short film which are shot specifically for vertical screens such as mobiles and iPads.

The films cut between the different activities which can be done in New Zealand including snorkelling, glamping, hiking, swimming, skiing and site seeing.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.