Tourism New Zealand offers five adventure sports in one day in new push via Whybin\TBWA Sydney
The latest campaign for Tourism New Zealand offers what it claims to be a “world first adventure sports tourism product”, giving visitors the chance to try five adrenaline sports in one day in its new 5X1NZ campaign, Mumbrella can reveal.
A stylish new web video, created by Whybin\TBWA Sydney and Eleven PR, shows extreme athlete Chuck Berry parachute from a helicopter, then snowboard and mountain bike down a mountain, before completing a bungy jump from a bridge and then having a jetboat ride.
It was shot as one continuous sequence by film director Justin McMillan in a single hour, and the campaign is being run in partnership with STA Travel.
100% Pure Red Bull shit. Why pollute the purity of NZ with the synthetic shit of that drink?
That’s a beautiful advert video
aaahhh..sorry Adam this isn’t shareable and there’s about a thousand vids created by Red Bull Media house that are way more interesting…RB pumps out 10 of these vids a day to their global community..yours is solid, but to think it’s shareable…you’re dreaming
Great song.
And the left over roof on shot 2:06?? God that river’s polluted. And why oh why the Red Bull logos? Half assed attempt to be cool. Justin has shot some of the most awesome extreme stuff…but this is just average.
Rubbish
The problem with this is that he isn’t special at any of the things he is being asked to do..
Also looks like it was shot by an Ad agency and edited by a client..
Unfortunately there are kids in their bedrooms making better, more interesting and more shareable types of this kind of stuff.
Nice thought though, executed badly..
Just as an aside – this is to launch a consumer product that you can actually buy – you can go to Queenstown and buy this package and do all five of these things in one.
It’s not supposed to be about extreme – more that anyone can do it.
So the comments above mean that part is working at least.
It’s just a Warren Miller film from 85.
It didn’t work. I seriously didn’t get that from this and don’t think anyone else would either.
On a positive, nice cinematography and choice of music.
You must be proud.
I’d say with over 3700 likes on Facebook and almost 1000 shares on it’s first day it seems to be working pretty hard.
You’re not supposed to get that from this. Give it time, let the rest come out.
Then you can REALLY shoot it down if you wish.
He is a RedBull sponsored downhill athlete – not sure you can say he is not good at anything he is being asked to do?
I would assume you have to be pretty good to be sponsored by them?
I also not sure if that is such a problem, I would imagine that if anyone was to be too extreme in this then it wouldn’t leave the door open for regular people.
It is a kind of moving travel brochure after all.
“It was shot as one continuous sequence by film director Justin McMillan in a single hour”
Why go to that effort when the final video has constant cuts? Are we meant to care?