Tourism NT looks to Red Centre night sky and Instagrammers in latest social media push

Tourism Northern Territory has followed the launch of its TV-led marketing blitz with a push into social media in a campaign to showcase the night sky of the Red Centre.

The tourism agency has launched ‘Astronomeet’, an event that will see professional photographers Luke Tscharke, Matt Donovan and Paul Fleming join amateur snappers in central Australia.

Tourism NT spokesperson Cory Gale said the campaign was developed to curate content that generates the greatest engagement on social media.