Tourism NT repositions from ‘Do the NT’ to ‘Different in every sense’
Tourism NT has launched a new brand positioning with a refreshed logo and replacing the tagline ‘Do the NT’ with ‘Different in every sense’.
The deliberate departure from ‘Do the NT’, which first launched in 2013, follows market research across key markets in Australia and across the globe, the tourism body said.
The new brand seeks to portray the Tourism in the Northern Territory on an experiential level, showing how the destinations and services available engage all of the senses. This takes a different approach to previous marketing that featured just the landmarks and scenery.
