Tourism NT showcases the Red Centre on Instagram as part of ‘Hypermeet’ social media campaign

Tourism Northern Territory is showcasing the Red Centre on Instagram as part of the tourism body’s ‘Hypermeet’ social media campaign which will see three Australian Instagrammers use the platforms hyperlapse video function to capture images of Alice Springs, Kings Canyon and Uluru.

The tourism body appointed a panel of 16 agencies to handle its creative and media services at the end of last month.

The ‘Hypermeet’ is part of a broader campaign to promote Alice Springs as the gateway to the Red Centre, with the Instagrammers Matt and Mia Glastonbury and Matthew Vandeputte taking a six day journey from the city to Kings Canyon and ending at Uluru.

The trio are known for their use of the timelapse technique which allows users to accelerate up to 45minutes of footage to create a compact video clip.