Tourism Tasmania’s new campaign invites deeper connections to land, via BMF

October 25, 2023 10:55

Tourism Tasmania has launched a new iteration of its ‘Come Down For Air’ brand platform, which first launched in 2019, inviting travellers to build deeper connections to Tasmania, via BMF, Starcom and Orchard Marketing.

The campaign continues the brand’s strategic move away from traditional tourism marketing, aiming to deliver ‘air’ to audiences more effectively and in more places.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.