Tourism Tasmania puts locals at forefront in latest Go Behind the Scenery campaign

Tourism Tasmania will use the stories’ of local people as the central pillar of a new marketing push which kicks off this week.

The state’s latest extension of its Go Behind the Scenery campaign, created by JimJam, features a series of 90 second films where locals tell stories of Tasmania.

Variations of the films will be pushed out through owned, earned and paid channels with tourism officials also turning to influencers to “amplify the campaign”. The agency described it as its biggest digital campaign.