Tourism Tasmania sends well wishes to Denmark’s new Tassie-born Queen

January 16, 2024 1:57

Tourism Tasmania has taken advantage of Aussie-born Queen Mary of Denmark’s recent ascension to the throne, with a special congratulations video message from her home state, as well as newspaper advertising.

As part of it’s ‘Come Down For Air’ brand platform, created by BMF, the print ads ran in Nine mastheads The Sydney Morning Herald and The Age on Tuesday, as well as in a Danish publication called Politiken.

Clever, timely copy featured in the Nine ads, which read: “Becoming Queen. The only decent excuse for leaving.”

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.