Tourism Tasmania tenders $3.6m media account

February 13, 2015 12:49

The $3.6m media account for Tourism Tasmania is up for tender on a five year contract, with incumbent Vizeum on alert.

The state tourism body is inviting media agencies to lodge an expression of interest to “partner in generating sustainable market growth for tourism in Tasmania”.

According to the website, the successful agency will “provide media strategy, planning and buying services across all forms of media that will build on, and add value to, the strategic direction of the communication.”

The tender will be a multi-stage procurement process with agencies to then be shortlisted before presentations.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics