Toyota Australia launches campaign during AFL grand final via Saatchi & Saatchi

Kalila Welch

September 26, 2022 10:21

Saatchi & Saatchi Australia has launched a new brand campaign for the Toyota HiLux, celebrating Australian’s emotional connection to the vehicle since its launch in 1968.

The integrated campaign was launched during the 2022 Toyota AFL Grand Final and will be rolled out across key channels including digital, OOH, radio and in-store. It is the first major work for the brand in five years, with Saatchi & Saatchi having last created an AFL grand final campaign for the Hilux brand in 2015.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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