Toyota debuts first BWM Dentsu campaign for RAV4 with Rusty and Another Guy
Six months after BWM Dentsu grew its share of the Toyota business in winning the RAV4 account, the agency has debuted a jingle-driven campaign inspired by the Cole Porter hit, Anything Goes.
The campaign is anchored with a 45 second brand commercial, supported by a range of light hearted variations involving two vaudevillian singers who extol the virtues of the vehicle’s luggage space.
Using goats, bikes and clowns, the ad pokes fun at the traditional way luggage space is portrayed in car advertising.
BWM Dentsu executive creative director Asheen Naidu said the agency had to work hard to break away from other messages in the market.
Cute, but it’s not, as the article says, “inspired by the Cole Porter hit, Anything Goes” – it is that song.
Only difference being new lyrics, and one very doubtful uke chord in the first verse.
Australian “creativity” in a nutshell. It’s sad to see how amateurish our industry is. It reeks of desperation.
Like the singing Telstra stuff they used to trot out: only a lot, lot worse.
Did it really take all of those people credited to make this piece of crud? Autonomous braking? Avoiding yaks? Like watch a RAV 4 crash in slow motion.
Is there anyone in Australia that hasn’t been credited for that ad?
this is the worst ad i have ever seen
im impressed
A new low
Looks like when you sell out, you really do sell out.
First of all, they had better strap that goat down. Fines for unsecured loads can be pretty big.
Second, do car ads have any real affect on a persons purchase? They just seem to be all based around some gimmick, or just out right annoying. (I bought a Jeep or ZOOM ZOOM)
So that’s an ad clearly designed to communicate a single feature of the car. Fair enough, it does that. Except it happens to be a fairly common feature.
What else have you got?
Hey Mumbrella check this out from 2003.
https://youtu.be/icnuKHupsEw