Toyota leans into family appeal with new EV campaign, via Hero

Toyota is plugging its revamped electric SUV, the bZ4X, in Australia with a new campaign from Hero.

The Japanese carmaker unveiled its video advertisement, “The Toyota Feeling, Electrified”, at the end of last month as part of its effort to build on the momentum in electric vehicles, a market currently dominated by Tesla and China’s BYD.

The ad follows a family driving off in their separate EVs, the mum and dad each with a child, before reuniting at a cabin after a scenic journey along Australia’s coastline and countryside.