Visit Victoria calls creative pitch
Credit: Great Ocean Road Regional Tourism
Visit Victoria has launched a creative pitch for its $43-million-plus marketing budget to promote the state across Australia and internationally.
The government agency has released an expression of interest as part of a two-stage pitch process to shortlist potential agencies. The first stage will close on 13 February, with Visit Victoria briefing prospective agencies via a webinar on 19 January.
The pitch follows the agency receiving an additional $43.7 million over two years to help market Victoria across intrastate, interstate, and international markets.
