Suntory Boss Coffee asserts its summer dominance via It’s Friday campaign
Suntory's new platform positions Boss Coffee as the premier drink of summer.
Japanese coffee brand Suntory Boss Coffee has brewed up a summer campaign that positions itself as the season’s drink of choice.
The “Official Coffee of Summer” platform shines a light on the quintessential events and cohorts that define summer in Australia and New Zealand, such as pre-work mornings, impromptu hangouts, surfers and bike riders. The canned coffee brand is placed in the centre of these occasions.
“Everyone has their own way of doing summer, and Suntory BOSS Coffee fits naturally into all of it,” Suntory BOSS Coffee and Future Brands’ head of execution, Morgan Loveridge, said in a press release.
