Toyota showcases its reliability in nostalgic campaign
Times change, but reliability doesn't
In its latest campaign, Toyota Australia is reminding drivers that “quality, durability and reliability (QDR)” have been core components of its cars for decades.
The automotive manufacturer’s new platform with Saatchi and Saatchi Australia is designed to compare Toyota models from the past with their present peers. It places QDR in the centre to show how Toyota’s vehicles are built to last.
Revolver director Leilani Croucher spearheaded the production of the integrated campaign. Media agency Spark Foundry handled the platform’s media.
